Display advertising is a digital marketing tactic that allows marketers to reach their target audience through a variety of channels including video, social media, banner ads and more. However, with all the different channels available for marketers to use in this marketing strategy, it can be difficult to know which ones to use.
What is Display Advertising?
The complete guide to display advertising for digital marketers
What is Display Advertising?
Display advertising is a type of online advertising that comes in many forms, including banner ads, rich media ads, video ads, and more. Display advertising is effective in reaching large audiences with your message and can be used to drive brand awareness, website traffic, and even sales.
Display advertising can be a great way to reach new customers and grow your business. When done well, display ads can be highly effective at driving awareness, interest, and even conversions. However, like any form of marketing, there is a certain amount of planning and strategy that goes into creating successful display ad campaigns.
In this guide, we’ll cover everything you need to know about display advertising, from the different types of ads available to the key considerations for planning and executing your campaigns. By the end, you’ll have all the knowledge you need to create successful display ad campaigns of your own.
Types of Display Ads
There are a few different types of display ads that you can use to market your business online. These include banner ads, rich media ads, and video ads.
Banner ads are the most common type of display ad. They are typically static images that are placed on websites or in email newsletters. Banner ads can be effective if they are placed on high-traffic websites or in areas where your target audience is likely to see them.
Rich media ads are more interactive than banner ads. They may include features like animation, video, or audio. Rich media ads can be effective if they are used to capture the attention of your target audience and offer them something engaging to interact with.
Video ads are another type of display ad that can be used to market your business online. Video ads can be played on websites, in email newsletters, or even on social media sites like Facebook and Twitter. Video ads can be an effective way to reach your target audience because they offer a visual way to communicate your message.
Targeting Specific Audiences
Display advertising is a powerful tool that allows digital marketers to target specific audiences with laser precision. By targeting specific demographics, interests, and even behaviors, marketers can ensure that their ads are being seen by the right people at the right time.
For example, let’s say you’re a travel company looking to target people who are interested in taking a trip abroad. You could use display advertising to target people who have previously shown an interest in travel or who have visited travel-related websites. You could also target people who live in areas with a high concentration of international travelers.
Behavioral targeting is another great way to use display advertising to reach your target audience. For example, if you know that people who visit your website are more likely to convert if they see an ad for your product or service, you can use display advertising to show those ads only to people who have already been to your site.
By targeting specific audiences with display advertising, you can ensure that your message is being seen by the right people at the right time, which will help you achieve your marketing goals.
Using Display Ads on Social Media
If you’re a digital marketer, then you know that display advertising is a powerful tool to reach your target audience. But what you may not know is that display ads can be just as effective on social media as they are on other websites.
There are a few things to keep in mind when using display ads on social media, though. First, you need to make sure that your ad is relevant to the platform you’re using and the people who are using it. For example, if you’re targeting Facebook users, then your ad should be different than if you were targeting LinkedIn users.
Second, you need to make sure that your ad stands out from the rest of the content on the page. This means choosing an eye-catching image and using clear and concise text.
Third, you need to make sure that your ad is properly targeted. This means specifying who you want to see your ad (based on interests, demographics, etc.), where you want them to see it (on their newsfeed, in a specific group, etc.), and when you want them to see it (during work hours, after work hours, etc.).
By following these tips, you can make sure that your display ads are just as effective on social media as they are anywhere else!
Understanding the Cost of Display Ads
In order to make the most out of your display advertising budget, it is important to understand the cost of display ads. There are a few factors that will affect the cost of your display advertising, including the size of your ad, the placement of your ad, and the targeting options you select.
The size of your ad will have a direct impact on the cost of your display advertising. The larger the ad, the more expensive it will be. However, keep in mind that a larger ad may also result in more clicks and conversions.
The placement of your ad is another factor that will affect the cost. Generally speaking, ads that are placed above the fold (the part of the page that is visible without scrolling) will be more expensive than those below the fold. This is because ads above the fold have more visibility and are more likely to be seen by users.
Finally, the targeting options you select for your display advertising can also impact cost. More specific targeting options (such as demographics or interests) will typically cost more than less specific options (such as website visitors). However, these more specific targets will often result in higher click-through rates and conversions.
How to Implement Display Ads in Your Marketing Campaigns
There are a few key things to keep in mind when implementing display ads into your marketing campaigns. First, you’ll need to identify your target audience and what kind of messaging will resonate with them. Then, you’ll need to create attention-grabbing ad creative that will stand out from the rest of the noise on the internet. Finally, you’ll need to track your results and optimize your campaigns based on performance.
If you keep these three things in mind, you’ll be well on your way to success with display advertising. Let’s dive into each of these a bit further:
1. Identify Your Target Audience
The first step in any successful marketing campaign is understanding who your target audience is. This is especially important with display advertising, as you want to make sure that your ad is being seen by the right people. Once you know who your target audience is, you can begin creating ad copy and visuals that will resonate with them.
2. Create Attention-Grabbing Ad Creative
With so much noise on the internet these days, it’s important that your ad creative stands out from the rest. This means creating ads that are visually appealing and have strong call-to-actions that will entice users to click through. If your ad creative is weak, users will simply scroll right past it without giving it a second thought.
3. Track Your Results & Optimize Your Campaigns
Finally, it’s important to track your results and optimize your campaigns based on performance. There are a number of different metrics you can track, such as click-through rate, conversion rate, and cost per acquisition. By tracking these metrics, you can see what’s working and what’s not, and then adjust your campaigns accordingly.
Whether you’re a digital marketer or not, display advertising is a great way to get your products and services in front of potential customers. And with the right approach, you can maximize your chances of success while minimizing your investment. We hope this guide has given you all the information you need to get started with display advertising and make it work for your business.